Luxury Brand Management Courses

Luxury Brand Management

About

Luxury Brand Management

This degree will position you perfectly for a career in the luxury sector. Ideal for young talents, career switchers and companies investing in their employees, the intensive courses, immersive learning and real-world internships will take your career and skillset to the next level. It aims to develop a framework of the essential elements for the assessment of how luxury companies adjust their services in correlation to their customers’ needs and behaviors. Students will develop an understanding of the luxury business market segment, including the definition of and the vocabulary to describe what constitutes luxury in a given product. During their studies, students will acquire the critical skills to identify potential new luxury products for a variety of markets.

SUBJECT MODULES

Study Modes

Subject modules vary from college to college, however you may study the following modules listed below.

  • Business Models in Luxury
  • Economics & Sociology of Luxury
  • Business Trends in Luxury Hotel, Resorts & Events
  • Gastronomy Universe, Fine Wines & Spirits
  • Ultra-Luxury Travel & Experiences
  • Luxury Fashion & Design
  • Building Brand Equity
  • Experiential Economics
  • Design Thinking
  • Digital Transformation & Data Analytics
  • Digital Marketing in the Luxury Industry
  • Service Culture & Operational Excellence
  • New Frontiers in Customer Experience
  • Retail Management
  • Strategic Management of Luxury Brands
Luxury Fashion Management

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