Masters in luxury brand management - An integration of technology, data science, exquisite taste

Picking up a photograph from 1960s, clear differences in attire can be observed from that of today’s generation. On comparing this to another photograph from 1980s, we can see yet another set of differences. Similarly, we can also trace commonalities between say the demeanor of 1990s and that of 2020s. How does all of this happen? How and when do trends come in and go out? Is it a natural occurring that moves by its own accord or is it a carefully and strategically maneuvered product of the Luxury and corporate industry ie – Luxury brand management.

Luxury Brand management

Luxury Brand Management is a booming 5 billion dollar industry that is growing, adapting and expanding on a regular basis by leaps and bounds. With it’s roots in all industries from clothing and retail to data analytics and finance, Luxury Brand Management has the capability to boost or sink the production and gross turnover of any product. In today’s fast paced world of trends and media, brand management is what keeps companies going. An example for this is when Crocs, a famous Para-Luxury footwear brand went into near extinction and brand collapse in 2018. However, they managed to revive, and not only attain their previous position as a high standing footwear brand, but also gain a higher net worth. This was all thanks to the skilled Luxury Brand Managers working tirelessly and running the show.

Skilled Luxury brand managers effectively analyze trend reports and data to predict future trend directions to use it to their advantage. They also help perpetuate trends with the right collaborations and partnerships.

Luxury brand management at Switzerland- How Switzerland perpetuates the field

With so much at stake in the hands of luxury Brand Managers and the Luxury Brand management industry, all companies- both established, aged and tenured as well as new and upcoming startups- look for a team of Luxury brand Managers that will carry their company to higher heights and help with management both in the good times and the bad ones. When looking for this quality, they seek certain specific qualifications. Generally, Luxury brand Managers undergo a rigorous curriculum of design integration, technology, data science as well as precision to detail and style. However, apart from this, there are other things that companies look for in Luxury brand Mangers- things that are not received simply through a diploma, but are rather obtained and cultivated through living, integrating and experiencing. While courses on statistics and actuarial science required for trend prediction can be taught directly, taste, fastidiousness, attention to detail and fashion and design exquisiteness cannot be taught simply through a course; rather it is to be instilled and cultivated through experience. This is where Switzerland colleges shine,lead , pioneer and excel. Colleges in Switzerland offer something that no other colleges in any other country can- eclectic taste ,experience and lifestyle. This is why Human Resources at famous brands and start-ups across the world scout Swiss school graduates and alumni for the Luxury Brand Management team at their company. Students pursuing a Luxury Brand Management course at top Swiss colleges like Glion and Hotel Institute Montreux are constantly employed at high end retail because of the guarantee tag that their education comes with. The students themselves live in historic landmarks and real life ancient palaces while studyingThe students actually live and experience- “the good life” . Students are taught and instilled with the ideas of fastidiousness and to be connoisseurs while studying, both directly and indirectly. These students also pursue reputable internships at “big name” companies while studying, making their resume more impressive and reflecting a first hand experience to anyone looking to hire. This knowledge and skill of exquisiteness makes students from Switzerland colleges and institutions stand out. They obtain the perfect amalgamation of technical and practical knowledge required to fulfill and excel in the Luxury Brand Management field.

Why should students take a Masters degree in Luxury Brand Management?

Students who have completed a bachelor’s degree in any field can obtain a master’s degree in Luxury Brand Management from Switzerland if they have the interest and drive for the same. After receiving a Master’s degree in Luxury brand Management, students can also move around the world with their companies. They learn, discover and create while travelling. This helps companies to analyze trends around the world first-hand, while it provides students the opportunity to explore and become global citizens.

How SwitzEducation Can Help

Interested in pursuing a Master’s degree in Luxury brand Management at top institutes in Switzerland? SwitzEducation, the number one official Swiss education consultant in India can help. With a tried and tested formula and experienced guidance counselors who are specialized especially in Switzerland admissions for Indian students, SwitzEducation can guarantee a future in Luxury Brand Management.

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