In one of our previous blogs, we introduced you to one of the most lucrative career fields in the world: Luxury Brand Management. As a consumer, we always desire a good standard of quality in the products and services we require and pay for. A company rises to success when they are able to fulfil the needs of the consumer along with that bar of standard. It’s only then, from a company they become a brand. The bar of these standards is placed at great heights when the brand caters to the luxurious needs of the customer’s life.
If you are aspiring to shoulder the responsibilities of helping the brands that serve in the arena of luxury to grow by making a career in the field of Luxury Brand Management, then it’s crucial for you to have a strong beginning with the right knowledge and skills. Being educated in Luxury Brand Management from a reputed institution with the right environment will help you in attaining that. Hence, in this blog, Switz Education aims to provide you with information about why to Luxury Brand Management education in Switzerland can be the correct decision for an aspirant.
Why Switzerland: Along with its of beauteous sceneries having a high standard of living, Switzerland has a vast market of luxury goods. This developed nation is home to several luxury brands like Zurich, Rolex, Cartier, Hublot, Patek Philippe, Chopard and many more. Many universities in Switzerland are one of the top-ranking institutions across Europe, and a lot of them offer well-structured courses in Luxury Brand Management. Good quality of life, as well as education and vast job market, are our top reasons for recommending Switzerland as a study destination if you wish to pursue Luxury Brand Management.
To elaborate further and to give you an in-depth insight into what would a Luxury Brand Management degree in a Swiss Institution entail, we are listing down the avenues you will be gaining knowledge into:
- Business models in luxury: This model explains the strategy of a luxury brand to focus on the high-end requirements of the people. of. Products with high standards of quality and exclusivity attract these customers.
- Economics and sociology of luxury: This model helps you understand the economics of the production, marketing and consumption of a luxury good and how it affects the different facets of society.
- Business trends in a luxury hotel, resorts and events: This model will help you understand the new trends in the industry which will teach you how to adjust the brand profile and market it accordingly.
- Gastronomy universe, fine wines and spirits: This model will help you see the culinary aspect of luxury brand management.
- Ultra – Luxury Travel and experiences: This study model works on enhancing your understanding of the traverse feature to brand managing of a luxury product.
- Luxury fashion and design: This study model builds the foundation to understanding and comprehending the fine quality as well as unique designs of luxury goods.
- Building brand equity: This model explains the commerce side of luxury brand management.
- Experiential Economics: This study model explains and emphasizes how consumers spend money on experiences and not on goods. Thus, this will help you understand the bringing together of products in a brand to sell it to the consumers.
- Design thinking: This model highlights the problem-solving in design while keeping the interests of the consumer above all personal gains and interests.
- Digital transformation and data analytics: This study model will help you in understanding the use of analytics i.e., having the ability to monitor the brand and then use these analytics as a reference to improve business through Luxury Brand Management skills.
- Digital Marketing in the luxury industry: This model teaches you how to enhance the relationship of the brand with the customer through digital platforms as well as work on how to capitalize on this relationship to strengthen the base of the brand.
- Service culture and operational excellence: This study model focuses on making continuous improvements to the brand and providing amazing service to the base of pre-existing consumers as well as expanding the consumer base.
- New frontiers in customer service: This study model will delve deep into the new opportunities and avenues in the customer service side to customer service in luxury brand management.
- Retail management: This model prepares you for the world of retail and its management by combining your passion for luxury goods with your management skills.
- Strategic management of luxury brands: This model gives you an insight into providing unforgettable experiences to the consumers through excellent management skills of the public image as well as through personal assistance.
The top Swiss institutions that provide courses in Luxury Brand Management are:
- Swiss School of Higher Education: It has a campus in Montreux and offers 1.5 years long, full-time, hybrid MBA with a major in Luxury Brand Management.
- EU Business School Switzerland: This institution has campuses in Geneva and Montreux and offers a Master in Fashion and Luxury Industry Business degree which is an on-campus, 1-year full-time course.
- Glion International: Based in Ilanz, this university offers an MSc in Luxury Management and Guest Experience. It is 1.5 years long, full-time course which you can either study in the hybrid or completely remote mode.
We hope now you have significant insight into the building blocks of your future in Luxury Brand Management. Curate and arrange them well by pursuing them in Switzerland, and you’ll surely soon enjoy the view from your castle of success. However, you can make the journey smoother by reaching out to Switz Education. Our expert assistance will be there by your side in every step of the process, be it shortlisting the best college for you, supporting the admission process, SOP writing… and so much more.