Shooting for the stars, SHMS named the 3rd best school in the world in the 2022 QS Rankings as well as the 2nd best in Switzerland. Achieving an incredible feat.The dean of this fine institution , Dr. Dominic Szambowski, can barely contain his pride at the ranking and comments that – “ This is because we understand what we do, how we do it, and why we do it ”. On the global education scene, Switzerland continues to be the best country to study hospitality management, with 7 of the top ten all found within its border.Imagine pursuing a BA in Hotel Management in an institution of this stature, reputation and ranking !
This blog will elaborate on the different facets to pursuing a BA In Hotel Management at SHMS : they include various intricacies and options but there are majorly 3 pathways that one must choose from : Hospitality management , Event Management , and Design Management. All of which will be explained in better detail in this blog.
A three-year degree in partnership with the University of Derby, with specializations in BA in Hotel Management. Two internships and a multi-campus experience ! It is simply an unrivaled package .
The Bachelor program follows a three-pillar approach focusing on global trends, business strategy, and operational leadership. The first two years share the same modules, with the third year varying depending on your chosen pathway: Hospitality, Hospitality Events, or Design. Students on all pathways have the opportunity to share certain classes, work on group projects, and organize VIP banquets together. The three-year curriculum is awarded a Bachelor’s degree accredited by the University of Derby, UK. 4 semesters of study, 3 specializations, combined with 2 professional worldwide internships will be included in the BA in Hotel Management.The program is comprehensive , inclusive and practical making the student future ready .
The structure of the programme in BA in Hotel Management is as follows :
YEAR 1 – CAUX
Master the tools of service and food & beverage management.
Semester 1 – Food and Beverage Management
- Beverage Studies
- Introduction to Hospitality and Events
- Introduction to Service and Kitchen Theory
- Service and Kitchen Practice
- Food and Beverage Cost Control
- Hospitality Design I
- Accounting I
- Business and Academic Communications I
- Art of Employability I
- Language I (French or German)
YEAR 2 – CAUX
Master the use of hospitality administration tools for daily management tasks and learn the management principles for various departments. This will help enhance your skills for (your persuasion) pursuit of BA in Hotel Management.
Semester 2 – Rooms Divisions Management
- Yield and Revenue Optimization
- Marketing
- Hospitality Design II
- Housekeeping Management
- Accounting II
- Rooms Division Management
- Event Concept Design
- Business and Academic Communications II
- Art of Employability II
- Language II (French or German)
YEAR 3 – LEYSIN
During semesters 3 and 4 of your BA in Hotel Management , you will be able to focus on your specialization and finalize your studies with a dissertation, integrated business, or design project of 6 weeks.
Semester 3
- Data Driven Decision Making
- Human Resources and Leadership
- Marketing and Branding Management
- Accounting III
- Project Management
- Research and Reporting
- Chosen specialization (see below)
Semester 4
- Contemporary Trends
- Strategic Management
- Digital Marketing
- International Resort & Spa Management
- Chosen specialization (see below)
The Specializations included in the program of BA in Hotel Management are as follows :
A) Hospitality Management
- AI and Digital Innovation : In a world of screens and technology , digital marketing establishes itself as a vital part in a bachelor in hospitality by providing coherence in the communication between the customers and the establishment.
- MICE and Logistics : the planning and management of technical and logistical support services to ensure the seamless execution of an event. These services cover both tangible and intangible aspects, such as event swag, merchandise, venues, transport, registration platform, and so on. Thus , it is an important aspect of Hospitality Management one must know.
- Hospitality Economics : focuses on applying economic principles to analyze the hospitality industry. You will learn how to use rigorous economic theories and models to analyze the functioning of the hospitality industry and its current trends.
- Ethics, Sustainability, and Business Culture : An institution that cares for the environment is an institution that prospers. The Ethical Duty of a Business organization with regard to Sustainability. In business, the three aspects of sustainability include social, economic and environmental. The role of companies in addressing all these three aspects depend on the management practice implemented in the organization.
- Food and Beverage Development : You will learn how to look at industry and consumer trends as well as a client’s target market to brainstorm new ideas for branding, products, menu items, and restaurant concepts. This skill will also come to work in practice after your BA in Hotel Management is over and you are out in the industry.
- People and Intercultural Strategies : Aim to teach you methods that engage consumers to interact in a way that supports the notion that cultures can be linguistically, culturally or socially different from one’s own culture.
B) Events Management
- MICE and Logistics
- Hospitality Economics
- Event Experience Creation
- Event Experience Management : Will provide you with exposure as to how everything works in the Event Management world.
- Sustainable Events Management
- Entrepreneurship in Hospitality and Events : Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic as well as practical professional applications in the business.
C) Design Management
- Digital Design and Visual Technology : This will help you learn and strategise the look and feel of a product or brand as well as how it is communicated to a given audience.
- Hospitality Design III : Hospitality design focuses on the interiors of a commercial premises for service industries which includes restaurants, bars, clubs, casino’s, cafés, pop-up or temporary restaurants, spas, lounges and more.
- Food and Beverage Outlet Design
- AutoCAD : AutoCAD is a commercial computer-aided design and drafting software application. This will help the students understand the technology better as well as the efficiency that comes with it.
- Innovation in Design and Technology
- Retail Management of Luxury Brands : Luxury brand management will focus on creating unique and unforgettable experiences and delivering exceptional personal service.
Hotel Management universities in Switzerland nurture students to be the best in their career or field and open avenues that students are not even aware of. However, even getting into these colleges is a feat unaccomplished if not properly executed. This is where SwitzEducation comes in. SwitzEducation is the best Swiss education consultant in India, with a well-versed team with a tried and tested formula. We hope that this blog on BA in Hotel Management helped you get better clarity about your future endeavors and aspirations. We hope that you reach all your goals and scale unknown heights in the career of your choice , although we at Switz Education can make the journey less tumultuous and smoother. We are just a call away !